The Devil Wears Prada are back and louder than ever. Their brand-new single So Low has just landed, and it’s the kind of track that makes you want to burn it all down just to feel alive again. Frontman Mike Hranica describes it best: “You just want to set it all on fire and blow it up to get a reaction.” It’s raw, it’s heavy, and it’s got that unmistakable TDWP edge that’s kept them vital for over two decades.
What makes this release extra special is the accompanying video, stitched together from their recent headline run across Latin America. Shot partly on Super8 film, it’s got this gritty, vintage feel that’s unlike anything they’ve done before. More than just a visual backdrop, it feels like a love letter to their fans across Mexico and South America—an energy you can almost feel bleeding through the screen.
So Low is the latest glimpse of what’s to come on their ninth studio album Flowers, dropping November 14th via Solid State Records. With a tracklist that promises both crushing heaviness and soaring melodies, the record already feels like it could mark one of the most important chapters in their career. And considering the band’s recent milestones—like For You breaking into both Mediabase and Billboard’s Active Rock charts for the first time ever—it’s safe to say Flowers is shaping up to be a big one.
The Devil Wears Prada aren’t just stopping at new music either. They’ve just come off the massive Summer of Loud tour and are gearing up to join Ice Nine Kills (with Creeper in tow) for a huge arena run across the UK and Europe this winter. Some of the biggest shows of their lives are on the horizon, and if the energy of So Low is anything to go by, these gigs are going to be unforgettable. Tickets are already available, so if you’re thinking of catching them, now’s the time to lock it in.
It’s wild to think that twenty years deep, TDWP are still pushing themselves to new heights—creatively, musically, and live. So Low is proof that they’ve still got that fire, and it’s only getting hotter.
